In 2020 we started a new section within the ADV in order to support the marketing of the products of the associated people. Is is an unsolved and very complexe issue, but one that can make life easier for organic farmers. The idea is to highlight the production method of our associates as a differentiating fact (farming rooted in the territory) and to promote to find new sales channels, in addition to helping to promote projects that arise from them in which local collaborative marketing in enhanced, through direct channels between producers in rural areas and large cities or new ideas that can promote sales where the farmer cannot reach individually. In these channels is where consumption is concentrated and collaboration between farmers is encouraged, a very complex task.
The first steps of the project are:
- – Participatory consultation where the needs and difficulties are related to commercialization are collected.
- – Creation of a stamp that reflects the scenary of the farmers who are part of the ADV and what is our way of working, so that those members who want it can make use of it. It’s a participatory process that is taking slowly and firm steps.
- – Diffusion campaign of the seal to spread our values.
- – Support in the studies of commercialization projects, where several partners of the ADV participate to see if they are possible and viable.
- – Revitalization of the sector and establishment of ties between members to enhance networking in the necessary asepcts. Find the common points where to collaborate.
- – Research funding to support this project, as well as alliances and other similar projects to learn from experiences that are already working.
